How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 03:36
People
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Place
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
mRNA, once lauded as a scientific marvel, is now a government target - statnews.com
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
Processes
How does Kamala Harris plan to tackle the housing crisis?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)